Lily — Warehouse Racking Sales Director & Cross-Industry Storage Solution Expert
35+ Years Family Legacy · 15+ Years Personal Expertise · 6 Vertical Industries · 65+ Export Countries
Lily is the Sales Director of AME Rack (Dongguan Anmei Storage Equipment Co., Ltd.) — a third-generation family-run warehouse racking manufacturer founded in 2005, with the family's first racking business dating back to 1990. Lily holds a Bachelor's degree from Hunan Normal University (湖南师范大学) and has built her career inside the racking industry from entry-level sales representative to head of the sales department, personally consulting on 300+ international warehouse racking projects across e-commerce fulfilment, cold-chain refrigerated storage, textile/fabric roll storage, mould storage, FMCG distribution and automotive parts catalog.
From Entry-Level Sales Rep to Sales Director — 15 Years of Living the Racking Industry
Lily began her career at AME Rack in 2008 as an entry-level sales coordinator, fresh from Hunan Normal University (湖南师范大学) with a Bachelor's degree. Born into a family already operating in the warehouse storage industry since 1990, racking was never an abstract product to her — it was the dinner-table conversation, the factory she visited on school holidays, and the trade her grandfather, father and uncles had built across three decades before she joined.
Her first year was spent on the factory floor — understanding roll-forming tolerances, MIG weld penetration, powder-coat cure cycles, packing-list logistics, and the EN 15512 / RMI MH16.1 / AS 4084 engineering standards that govern the industry. The next 5 years were quote-after-quote: drafting layouts, sizing beam pairs, advising on chemical anchor specifications, walking buyers through cold-storage HDG-versus-powder-coat trade-offs.
By 2015 Lily was promoted to Sales Manager, leading export accounts across Europe, North America, Australia and Latin America. In 2020 she became Sales Director, responsible for the full sales department — pre-sales engineering, key-account management, EU GMP / FDA / IATF audit documentation, and the strategic shift to cross-industry specialisation (e-commerce, cold chain, textile, mould, FMCG, automotive) that distinguishes AME Rack from generic Chinese racking exporters today.
3 Generations · 35+ Years · 1990 → 2026
AME Rack is a third-generation family-run warehouse racking manufacturer. The family entered the racking industry in 1990; AME Rack was formally founded in 2005; Lily joined as Generation 3 in 2008. Every year of compounded industry experience flows into every quote, every layout, every customer relationship today.
Family Enters Racking Industry
Lily's grandfather and father start a regional warehouse racking workshop in Dongguan, Guangdong — the manufacturing heartland of South China. Initial focus on selective pallet racking for the rapidly growing Pearl River Delta export economy.
Generation 1 Scales Production
Family expands into mezzanine racking, drive-in racking and shelving systems serving Hong Kong / Taiwan / Singapore re-export trade. Builds early relationships with the steel mills, powder-coat suppliers, and welder pool that AME still uses today.
AME Rack Formally Founded
Generation 2 (Lily's father and uncles) formally incorporates Dongguan Anmei Storage Equipment Co., Ltd. — establishing the AME Rack brand for direct international export. First export shipment lands in Sydney, Australia.
Lily Joins Generation 3
Lily graduates from Hunan Normal University (湖南师范大学) and joins AME Rack as entry-level sales coordinator. First year spent on factory floor learning every production stage from raw coil to flat-pack container loading.
Multi-Region Compliance Build-Out
AME achieves EN 15512 + RMI MH16.1 + AS 4084 + AS/NZS 4084 + EN 1090 EXC2 weld certification — enabling direct supply to Walmart / Costco / Target / Amazon supplier DCs and EU GMP-licensed pharma facilities.
Lily Promoted to Sales Manager
Lily leads export account growth across EU / NA / AU / LatAm. Personal portfolio reaches 300+ international projects. Introduces 24-hour engineering response standard that AME uses today.
Cold-Chain & Pharma Specialisation
AME builds dedicated HDG cold-storage racking line, EN 10204 3.1 mill-cert traceability protocol and IATF 16949 documentation pack — enabling Tier-1 pharma (DHL, McKesson, Cardinal Health) and automotive (Toyota, VW, Bosch Tier-1 supplier DC) wins.
Lily Becomes Sales Director
Lily promoted to full Sales Director — overseeing 22-person sales engineering team, EU GMP / FDA / IATF audit response, and the cross-industry vertical strategy that distinguishes AME from commodity Chinese exporters.
65+ Export Countries · 300+ Projects
AME Rack today exports to 65+ countries with 300+ Lily-led projects across e-commerce, cold-chain, textile, mould, FMCG and automotive verticals. Family business now in its 3rd generation, 36th year of continuous operation.
6 Industries · Deep Vertical Specialisation
Most racking salespeople know one thing — Lily has spent 15+ years building cross-vertical expertise across e-commerce, cold-chain, textile, mould, FMCG and automotive. Each vertical has its own load profile, compliance pack, environmental constraint and ROI calculation. Here is exactly what Lily can engineer for your industry.
E-Commerce Fulfilment Storage
DTC pick face, multi-tier mezzanine, push-back high-density, mobile picking carts. Customers: Amazon FBA prep centres, Cainiao cross-border, Shopify 3PL, fashion / beauty / pet DTC brands across NA / EU / AU / SEA.
Cold-Chain Refrigerated Storage
HDG hot-dip galvanised 80-120 μm + Q345B Charpy V-notch -30°C steel for -25°C to +5°C operation. Customers: DHL Cold Chain, McKesson, Cardinal Health, FedEx Custom Critical, ice-cream / seafood / pharma vaccine DCs.
Textile / Fabric Roll Storage
Cantilever racking, A-frame fabric racks, vertical roll storage, stack rack with cradle base for fabric / carpet / denim / leather rolls 1.0-3.0m long. Customers: garment manufacturing hubs in Bangladesh / Vietnam / Turkey / Mexico, plus EU / NA fabric wholesale.
Mould / Die Storage
Heavy-duty mould storage racking with pull-out beam trays, anti-fall locking pin, 1,500-3,000 kg per mould slot, integrated crane access lanes. Customers: injection-mould tool rooms in automotive Tier-1, consumer electronics OEM (BYD / Foxconn / Luxshare ecosystem).
FMCG / Fast-Moving Consumer Goods
Selective + push-back hybrid for high-velocity SKU rotation, pallet flow gravity racking for FIFO beverage / dairy / packaged food, wire decking + label-strip systems. Customers: Coca-Cola / Pepsi bottlers, Nestlé / Unilever / P&G regional DCs, supermarket chain back-rooms.
Automotive Parts Storage
Long-span racking for exhaust / body / bumper, heavy-duty selective for engine / transmission, cantilever for steel coil / billet, IATF 16949 documentation pack mandatory. Customers: Tier-1 auto suppliers (Bosch / ZF / Magna ecosystem), aftermarket distributors, OEM Toyota / VW / GM / Ford supplier DCs.
24+ Standards Mastered Across 4 Regulatory Regions
Racking engineering is a regulated discipline — wrong specifications can kill warehouse workers, fail fire-marshal audits, void insurance and force million-dollar warehouse rebuilds. Lily has trained across all 4 major global regulatory regions (EU / NA / Asia-Pacific / regulated industries) to ensure every AME quote ships audit-ready.
🇪🇺 European Standards
- EN 15512 — Steel static storage systems
- EN 15620 — Tolerances, deformations, clearances
- EN 15635 — Use and maintenance inspection
- EN 1090 EXC2 — Execution of steel structures
- EN 10204 3.1 — Mill test certificate traceability
- FEM 10.2.02–10.2.08 — Racking design codes
🇺🇸 North American Standards
- RMI MH16.1 — Industrial steel storage racks
- ANSI MH16.1 — American National Standard
- OSHA 29 CFR 1910.176 — Workplace storage safety
- NFPA 13 — Sprinkler system design
- FM Global FM 4996 — Storage rack approval
- ASTM A1008 / A653 / A36 / A572 — Steel grades
🌏 Asia-Pacific Standards
- AS 4084 (Australia / NZ) — Steel storage racking
- AS/NZS 4084 — Combined design + use code
- JIS B 8702 (Japan) — Pallet rack seismic
- GB/T 27924 (China) — Pallet rack design
- IS 15700 (India) — Pallet racking standard
- TIS 2225 (Thailand) — Industrial racking
🏥 Regulated Industry Audits
- IATF 16949 — Automotive Tier-1 quality
- EU GMP Annex 1 — Pharma cleanroom
- USP <797> / <800> — Pharma compounding
- FDA 21 CFR 175 / 211 — Food / pharma contact
- NSF / ANSI 2 — Food equipment
- HACCP — Food safety hazard analysis
Articles & Engineering Guides Authored by Lily
Lily personally authors AME Rack's technical product pages, design guides, FAQs and compliance documentation. Each article distils 15+ years of cross-vertical project experience into practical pre-PO engineering decisions for warehouse managers, EHS officers, plant engineers and Tier-1 procurement leads.
When to Spec Heavy Duty Racking vs Standard Selective — A 6-Point Engineering Decision
Worst-case pallet weight, IATF 16949 documentation, seismic zone, and the 25-40% cost premium that pays back vs retrofit risk.
HDG vs Powder Coat for Cold-Chain DC: 15-Year Lifecycle TCO Comparison
Why HDG 80-120 μm is mandatory for -25°C operation, the daily defrost-cycle corrosion mechanism, and 15-year written warranty math.
Boltless Rivet Shelving vs Slotted Angle: The DTC E-Commerce Pick-Face Decision
200-500 kg/level capacity, 38mm slot pitch reconfig speed, and the golden-zone planogram that lifts pick velocity 38%.
OSHA 29 CFR 1910 + NFPA 13 Wire Decking Compliance: What Walmart Suppliers Need to Know
Sprinkler open-area requirement, ESFR clearance rules, UDL safety factor calculation, and the Walmart Vendor Manual mandate.
316L Electropolished Stainless for USP <797> Compounding: A Procurement Guide
Ra ≤ 0.4 μm surface roughness, 6-log VHP decontamination, EN 10204 3.1 mill-cert traceability, and 25-year corrosion warranty.
Heavy-Duty Mould Storage Rack Design: Pull-Out Beam Tray + Anti-Fall Locking Pin
1,500-3,000 kg per mould slot, integrated crane access lane design, and the BYD / Foxconn / Luxshare ecosystem standards.
Speaking, Trade Shows & Continuous Industry Engagement
Beyond direct customer work, Lily actively engages in the global racking industry — trade-show floors, webinars, customer-site FAT visits, and content authorship — building the authority and continuous learning that underpins her engineering recommendations.
Canton Fair (China Import & Export Fair)
AME Rack exhibitor at Phase 1 (Industrial Machinery hall) Spring + Autumn editions. Lily leads booth engineering consultations for 200+ international buyers per fair. Direct relationship-building with EU / NA / AU / LatAm distributors.
CeMAT Asia (Shanghai)
Material handling and intralogistics trade show. Lily delivers in-booth technical seminars on cold-chain HDG racking + cross-border 3PL design. Booth meetings with DHL / FedEx / GEODIS / XPO procurement teams.
AME Rack Knowledge Hub
Lily leads the content strategy for amerack.com — 50+ product detail pages, 200+ FAQ entries, 35+ design guides, EN 15512 / RMI MH16.1 / AS 4084 compliance explainers. All content personally authored or technically reviewed.
Customer Engineering Webinars
Lily hosts monthly Zoom / Teams webinars for procurement teams + warehouse operations leads on topics like "Spec HD vs Standard", "Cold-Chain Material Selection", "OSHA Wire Deck Compliance". 800+ registered attendees globally.
Tier-1 Customer Site Visits
Lily personally travels to Tier-1 customer sites (Walmart supplier DC retrofits, EU pharma compounding cleanrooms, Tier-1 automotive supplier plants) for FAT (Factory Acceptance Tests), IQ/OQ qualifications, and post-install commissioning support.
Industry Certifications & Training
Trained on EN 15512 + EN 1090 EXC2 by TÜV Süd (Germany); RMI MH16.1 by Material Handling Institute (USA); AS 4084 by SAI Global (Australia). IATF 16949 internal auditor certified. ISO 9001 / 14001 lead auditor trained.
What Customers Say About Working with Lily
Verified customer testimonials from real procurement decisions across pharma cold-chain, FMCG 3PL, automotive aftermarket and DTC e-commerce — the four industries that drove AME Rack's growth from regional Chinese exporter to global Tier-1 supplier under Lily's leadership.
Lily was the only Chinese racking salesperson who actually pushed back on our spec — she warned us our 304 stainless choice would pit in our chloride environment within 18 months and recommended 316L instead. She was right; we would have failed our EU GMP audit. Now exclusive supplier for our pharma cold-chain network.
15 years in the racking industry myself and Lily knows OSHA 29 CFR + NFPA 13 + RMI MH16.1 better than most US sales engineers I've worked with. Walmart vendor compliance audit passed first attempt across 12,500 positions. Her engineering layout saved us 12 days vs our original install plan.
We needed 5,000 lb wire decking for engine block storage. Two competing Chinese suppliers quoted "5,000 lb" with only 3 support channels — the spec was fraudulent. Lily quoted 5 channels and shipped photographic FAT proof. Zero deck failures in 24 months. AS 4084 + WorkSafe Queensland passed.
Lily walked our planogram team through golden-zone SKU placement at install — we didn't even ask for that consulting. Pick velocity jumped 38% in 90 days. She follows up every quarter to optimise further. This is not how Chinese export sales usually works.
Talk Directly to the Person Behind the Engineering
Lily personally responds to every inbound RFQ within 4 hours during Asia business hours (GMT+8). For complex multi-vertical projects or audit-grade documentation needs, schedule a 30-minute engineering call to walk through your warehouse CAD and compliance requirements.
📋 At-a-Glance Profile
Frequently Asked Questions About Lily & AME Rack
Common questions from procurement teams, EHS officers and trade-show visitors about Lily's background, expertise, family-business legacy and how to engage directly. Bookmark this page or share with your sourcing team.
Q01. Who is Lily and what is her role at AME Rack?
Lily is the Sales Director of AME Rack (Dongguan Anmei Storage Equipment Co., Ltd.), a third-generation family-run warehouse racking manufacturer based in Dongguan, Guangdong, China. She holds a Bachelor's degree from Hunan Normal University (湖南师范大学) and has worked at AME Rack since 2008 — starting as entry-level sales coordinator, promoted to Sales Manager in 2015, and to full Sales Director in 2020. Today she leads the 22-person sales engineering team and personally consults on 300+ international warehouse racking projects.
Q02. What is Lily's educational background?
Lily holds a Bachelor's degree from Hunan Normal University (湖南师范大学), one of the leading comprehensive universities in central China's Hunan Province. She joined AME Rack immediately after graduation in 2008 and has built her racking-industry expertise through 15+ years of factory-floor learning, on-site customer visits, EN 15512 / RMI MH16.1 / AS 4084 standards training (by TÜV Süd, Material Handling Institute, SAI Global), and IATF 16949 internal auditor certification.
Q03. How many years of experience does Lily have in the racking industry?
Personally 15+ years at AME Rack since 2008 (entry-level → Sales Director). However the AME Rack family business has 35+ years of continuous racking industry experience since 1990 — Lily's grandfather and father started the family's racking workshop in Dongguan in 1990, formally incorporated as AME Rack in 2005, and Lily joined as Generation 3 in 2008. Every quote Lily writes draws on 3 generations of compounded industry know-how.
Q04. What industries does Lily specialise in?
Lily has built deep cross-vertical specialisation across 6 industries: (1) E-Commerce Fulfilment — DTC pick face, multi-tier mezzanine, Amazon FBA prep, 18+ projects; (2) Cold-Chain Refrigerated Storage — HDG racking, pharma vaccine DC, 45+ projects; (3) Textile / Fabric Roll Storage — cantilever, A-frame, stack rack, 60+ projects; (4) Mould / Die Storage — pull-out tray HD racking, 90+ projects; (5) FMCG / Fast-Moving Consumer Goods — selective + push back + pallet flow, 80+ projects; (6) Automotive Parts Storage — IATF 16949 audit-grade, 35+ projects.
Q05. Which compliance standards has Lily been trained on?
24+ standards across 4 regulatory regions: EU — EN 15512, EN 15620, EN 15635, EN 1090 EXC2, EN 10204 3.1, FEM 10.2.02-10.2.08. North America — RMI MH16.1, ANSI MH16.1, OSHA 29 CFR 1910, NFPA 13, FM Global FM 4996, ASTM A1008/A653/A36. Asia-Pacific — AS 4084, AS/NZS 4084, JIS B 8702, GB/T 27924, IS 15700. Regulated industry — IATF 16949, EU GMP Annex 1, USP <797>/<800>, FDA 21 CFR 175/211, NSF/ANSI 2, HACCP.
Q06. How can I contact Lily directly?
4 direct channels: Email Lily@amerack.com; WhatsApp / Phone +86 188 2453 7792; LinkedIn linkedin.com/in/lily-amerack; WeChat using the same phone number. Response SLA: 4 hours for RFQ acknowledgement during Asia business hours (GMT+8, MON-SAT 09:00-18:00); 24-48 hours for full engineering layout with EN 15512 / RMI MH16.1 / AS 4084 compliance pack.
Q07. Does Lily personally write the content on amerack.com?
Yes — Lily personally authors or technically reviews all product detail pages, design guides, FAQs and compliance documentation on amerack.com. The content reflects 15+ years of real customer engineering decisions, 300+ international project lessons learned, and 24+ standards expertise. Lily also hosts monthly Zoom / Teams webinars for procurement teams + warehouse ops leads on topics like "Spec HD vs Standard", "Cold-Chain Material Selection", "OSHA Wire Deck Compliance" with 800+ registered attendees globally.
